INTERNATIONAL
BMW and Kith unveil a limited XM by Kith edition
BMW and streetwear label Kith introduced a limited ‘XM by Kith’ special edition at Art Basel Miami Beach, with production capped at 47 units.
BMW supplied the XM chassis and M hybrid V8 powertrain while Kith led the bespoke styling, specifying Frozen Techno Violet and Frozen Black finishes, unique interior monograms, illuminated 1/47 door sills and branded charging-cable luggage.
The car is presented as a collector-focused halo model aimed at high-net-worth buyers rather than mass sales.
For BMW, the collaboration serves as a low-volume testbed for lifestyle partnerships and bespoke options; for Kith, it amplifies brand prestige by linking to BMW M engineering.
Dealers and BMW’s marketing teams will monitor interest and allocation to guide future limited-run tie-ins and possible factory-supported personalization programs.
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