INTERNATIONAL
Range Rover House Park City redefines modern alpine luxury
Range Rover has reopened its invitation‑only Range Rover House in Park City and used the activation to debut the Range Rover Sport SV Winter Dusk, a three‑unit bespoke edition unveiled on March 9, 2026. The limited edition pairs bespoke Indigo Blue satin paint, Nano Yellow detailing, custom Bomber skis and a matching ski bag with a BMW‑sourced 4.4‑litre twin‑turbo V8 rated at 626 hp.
Land Rover lists price at $240,000 and will donate part of proceeds to local non‑profit SOS Outreach.
Range Rover's North American PR team led the rollout, offering curated après‑ski events, a bespoke design studio and limited road tests.
The activation targets high‑net‑worth buyers at a premium winter festival.
Why it matters: the move monetizes bespoke options, amplifies brand desirability and drives immediate press and dealer interest.
Expect short‑term spikes in bespoke commissions and stronger resale demand for ultra‑limited SV variants.
Land-Rover Range Rover you can buy at VIPCAR International.
VIPCAR.International
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