Three Bolide examples driven on frozen Lake St. Moritz in public demonstration
Bugatti brought three Bolide examples onto the frozen surface of Lake St.
Moritz for a public dynamic demonstration that paired the track-focused hypercar with several Veyron Grand Sport Vitesse models and a pair of Rimac Nevera EVs.
Owners and Bugatti representatives, including attendees from the marque’s team, ran the cars in controlled displays during the I.C.E.
St.
Moritz event.
Video and photos published by organisers and observers captured the cars sliding and drifting on ice.
The event matters because it highlighted active owner participation and the Bolide’s use in high-profile experiential marketing.
The live display broadened media attention, reinforced collector engagement and kept the W16-era models visible to enthusiasts; Bugatti has not announced any production or mechanical changes as a result of the demonstrations.
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