INTERNATIONAL
Spectre emerges as one of Rolls‑Royce’s most in demand models
Rolls‑Royce Motor Cars said on February 6 that the Spectre was the marque’s second‑most demanded model globally in 2025 and is increasingly treated as a lasting, collectible motor car.
The company highlighted bespoke commissions and the car’s high share of valuable personalised orders as drivers of demand.
Who is involved: Rolls‑Royce, clients commissioning bespoke Spectres, and the Goodwood Bespoke teams.
What happened: commercial and test data show strong uptake and sustained interest.
Why it matters: higher demand and bespoke values support residual pricing, reshape production priorities, and underpin Rolls‑Royce’s strategy to position electric models as long‑term assets for collectors rather than short‑term purchases.
Market analysts say sustained bespoke demand could prompt modest production increases and influence allocation of bespoke capacity, while strengthening dealer confidence in ordering schedules.
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