INTERNATIONAL
Rolls-Royce Makes More Custom Cars as Demand For Spectre EV Drops
Bloomberg reports Rolls‑Royce’s Spectre electric coupe saw deliveries fall about 45% in the first three quarters of 2025, prompting management to pivot toward higher‑margin bespoke commissions at Goodwood while keeping combustion models available where clients demand them.
CEO Chris Brownridge described the change as client‑led and aimed at preserving profitability.
The weaker Spectre performance could slow the marque’s EV roll‑out, alter production timing and dealer ordering, and prompt investors to reassess growth and margin assumptions.
Dealers and bespoke teams are likely to prioritise tailored commissions and limited runs to protect pricing, while analysts will watch whether this reshapes Rolls‑Royce’s broader electrification timetable.
Rolls-Royce Spectre you can buy at VIPCAR International.
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