INTERNATIONAL
Rolls-Royce Cullinan Black Badge launched in India
Rolls‑Royce Motor Cars has launched the Cullinan Black Badge in India, announcing local pricing and specification for the V12 luxury SUV.
The model carries distinctive Black Badge styling, Technical Carbon interior trim, and a power increase to around 600 bhp; the company’s regional representatives confirmed features and base pricing at the dealer event.
This matters because the Cullinan remains the brand’s top‑selling model in many markets and the Black Badge variant targets younger, performance‑oriented buyers while preserving bespoke options.
Dealers will need to manage order allocations and bespoke commissions, and the launch is likely to affect Rolls‑Royce’s regional sales mix and aftermarket bespoke workloads.
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