INTERNATIONAL
Rolls‑Royce celebrates tenth anniversary of Black Badge
Rolls‑Royce Motor Cars issued an official press release announcing the tenth anniversary of its Black Badge sub‑brand and highlighted Black Badge Spectre as a signature model.
The company detailed Black Badge technical calibrations, the signature dark finishes and bespoke commissioning process, and confirmed selective early‑access Spectre commissions that preceded the model’s official reveal.
The announcement matters because it formalises Black Badge as a strategic pillar.
It underlines continued investment in performance‑oriented, highly personalised variants, supports Goodwood production and Bespoke revenue, and signals the marque will expand limited editions and performance treatments across Spectre, Phantom and Cullinan to attract younger, self‑driving buyers.
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