Pfaff brings McLaren F1, P1 and W1 to Toronto auto show
Pfaff McLaren exhibited three McLaren models — an F1, a P1 and the new W1 — at the Canadian International AutoShow in Toronto on Feb. 21, 2026. Pfaff Group and McLaren Toronto confirmed the W1’s North American auto‑show appearance and said company representatives and Pfaff executives staffed the display.
The concentrated media and collector attention underscores demand for allocated W1 units.
That public showing matters because it raises regional buyer interest, strengthens dealer pipelines, and could speed customer deliveries and MSO customisation bookings.
Analysts say such shows also bolster brand cachet and can influence secondary‑market valuations for earlier McLaren halo models.
No new pricing or delivery windows were announced.
McLaren W1 you can buy at VIPCAR International.