INTERNATIONAL
Mercedes-Benz reports weaker 2025 sales while top-end models remain resilient
Mercedes-Benz reported a 9.2% decline in global car sales for 2025 and warned of margin pressure from tariffs and increased competition in China.
Company commentary singled out the top‑end portfolio — G‑Class, AMG performance models, Maybach and EQS SUV variants — as a relative bright spot that cushioned earnings and helped preserve the revenue mix.
Why it matters: stronger demand for high‑margin G‑Class and AMG derivatives limited downside for profits, influencing management decisions on product launches and cost moves for 2026. Investors and dealers will closely watch whether top‑end strength can offset weaker EV volumes and sustain margins as Mercedes executes its model rollout and efficiency plans.
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