INTERNATIONAL
Lamborghini showcases Revuelto at Esperienza Neve ice driving event
Automobili Lamborghini ran its two-day Esperienza Neve winter driving program in Montebello, Quebec, placing hybrid models on precision-engineered ice tracks for customers, dealers and invited media.
The programme highlighted the V12 Revuelto alongside the Urus SE and other hybrid models, with professional driving instructors supervising on low-grip circuits.
Andrea Baldi, chief executive of Automobili Lamborghini Americas, said the sessions are intended to demonstrate how hybrid powertrains and all-wheel-drive systems behave under extreme winter conditions.
Lamborghini positioned the activity as both product demonstration and customer engagement, aiming to bolster buyer confidence in electrified models, generate earned media and inform future Ad Personam deliveries and special editions.
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