INTERNATIONAL
Kith founder shares private video that includes a bespoke BMW XM
Ronnie Fieg opened his private garage in a new video, showing an eclectic BMW M collection that includes a one‑off or specially finished BMW XM in a bespoke matte finish.
The clip focuses on preserved and customized M cars rather than product news, but the presence of the XM underlines the model’s appeal to collectors and high‑end customizers.
This matters because high‑profile owners and influencers can amplify demand for limited or individualized BMW variants and signal secondary‑market interest.
Dealers and BMW may see increased requests for factory Individual options or authorized personalization programs, and bespoke examples can shift perceptions of value, driving interest from collectors and premium buyers.
It could prompt sellers and auction houses to reprice unique examples and encourage BMW to expand Individual or authorized personalization programs.
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