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Ferrari unveils a Tailor Made 12Cilindri created with South Korean artists

Ferrari has unveiled a bespoke 12Cilindri built through its Tailor Made programme for the South Korean market, produced in collaboration with four Korean artists and design publisher COOL HUNTING.

The one-off showcases a colour-shifting "Yoonseul" paint, translucent Scuderia shields, white brake calipers and shift paddles, custom 3-D fabrics on seats and floor, and a hand-woven horsehair artwork integrated into the dashboard, while retaining the production 6.5‑litre naturally aspirated V12 rated at 830 cv.

Ferrari says the commission demonstrates new materials and production techniques that could inform future Tailor Made projects and limited editions.

The project highlights Ferrari’s use of bespoke commissions to deepen regional engagement and cultural partnerships in Asia, underlines ongoing demand for extreme personalisation at the luxury end of the market, and may increase visibility for the participating artists while supporting Ferrari’s high-value, margin-rich customisation business.

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