INTERNATIONAL
Ferrari unveils a one-off 12Cilindri Tailor Made with Yoonseul color-shift finish
Ferrari has revealed a one‑off Tailor Made version of its 12Cilindri made for the South Korean market, finished in a Yoonseul color‑shifting paint and fitted with artist‑designed interior details and translucent badging.
The bespoke car was developed with four Korean artists and Cool Hunting; Ferrari says the build showcases new materials and personalization techniques.
The collaboration included textile artist Dahye Jeong, artist Hyunhee Kim, sound‑performance duo GRAYCODE and jiiiiin, and lacquer specialist TaeHyun Lee.
Features cited by Ferrari include a specially developed 3D fabric, hand‑woven horsehair on the dashboard, white brake calipers and paddles, and a hood graphic derived from the V12’s sound.
Observers say the project signals Ferrari’s intent to expand Tailor Made as a strategic product channel, using bespoke commissions to test finishes and materials that could influence future customer options and pricing.
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