INTERNATIONAL
Defender teams with Wonderfruit to promote sustainable, experiential mobility
Jaguar Land Rover’s Defender acted as Official Automotive Partner at Thailand’s Wonderfruit festival, supplying Defender 90 and Defender 110 vehicles to move performers and support event logistics.
JLR Asia Pacific managing director Garth Turnbull spoke on the brand’s role while festival organisers coordinated the programming and on-site operations.
The collaboration focused on reduced emissions, on-site sustainability measures and a conservation tie-up that will plant more than 30,000 trees with partners SUGi and Baansuan Onsorn.
The activation gave Defender direct exposure to a culturally engaged audience, linked marketing to measurable environmental outcomes and reinforced JLR’s regional sustainability messaging, with implications for brand positioning and future experiential campaigns.
Land-Rover you can buy at VIPCAR International.
Offers Land-Rover
All →Land-Rover
Vipcar International
DEAm Ausbesserungswerk 8,
80939 München,
Germany
Contact: +49 (152) 18043649
(multichannel)
Name: Dmitry
ESC.C Rimesa-Tino N-340, Km. 175,
29660 Marbella, Malaga,
Spain
Contact: +34 (608) 518-195
(multichannel)
Name: Victor
UABaseina 6,
01004 Kyiv,
Ukraine
Contact: +380 (68) 015-77-77
(multichannel)
Name: Andrei
HU087/26. hrsz.,
4624 Tiszabezdéd,
Hungary
Contact: +49 (152) 18043649
(multichannel)
Name: Dömötör
KZAl-Farabi Avenue 116/25,
050044 Almaty,
Kazakhstan
Contact: +49 (152) 18043649
(multichannel)
Name: Alexei
MC4 Quai Antoine 1er,
98000 Monaco,
Monaco
Contact: +49 (152) 18043649
(multichannel)
Name: Alex
CZFlorentinum, Na Florenci 2116/15,
110 00 Nové Město,
Czechia
Contact: +49 (152) 18043649
(multichannel)
Name: Alex
CHEsplanade de Pont-Rouge 4,
1212 Lancy,
Switzerland
Contact: +49 (152) 18043649
(multichannel)
Name: Alex